About

Portrait Alex Edited

This is my personal website, and a space to share ideas and thoughts with whomever would like to read me and share their perspectives. I will write about business, life, human nature, ethics, technology, and other topics that matter to me.

Since I was young, I have seen in business, trade and entrepreneurism, the potential to shape my life and empower people. I created one of the first dot.com startups in Mexico in the early 2000s, and went on to operate businesses in the luxury segment as a young adult. In my 30s I dove into larger enterprises.

Today I am the co-founder and President of Prorsus Capital, a leading private equity venture in Mexico, which operates successful businesses in services, tourism and manufacturing. I also enjoy the arts, both performing and otherwise, and have successfully co-produced movies and co-founded arts and entertainment businesses.

With Alma Capital, my other private-equity startup, I ventured into international finance. A successful pre-IPO investment in Facebook was my first foray into this new stage of my career.