Early internet
Co-founded one of Mexico’s early online ventures.
The forms have changed. The pursuit has not.
For more than three decades, Alejandro Betancourt has built companies, investment platforms, learning programs, strategic systems, and a body of writing. The forms have changed. The questions beneath them have become deeper.
Learning by building.
Alejandro began his entrepreneurial career in Mexico, co-founding one of the country’s early internet ventures. He later created two venture capital funds and invested in technology companies before they became public, including Facebook and Uber.
His path expanded across finance, technology, renewable energy, education, consumer businesses, media, and human development. For nearly two decades, he also built and operated Moneyback, taking an initial concept into a trusted platform serving international travelers and commercial partners across Mexico.
Two venture funds
Built investment platforms around emerging technology.
Facebook + Uber
Invested before both companies became public.
Nearly two decades
Building and leading Moneyback in Mexico.
An idea changes when it encounters people, incentives, institutions, technology, and time.
A wider field of inquiry.
The center moved from identifying opportunities to designing the systems around them.
Today, Alejandro helps people and organizations understand complexity, make consequential decisions, and translate ambition into coordinated action.
The projects may look distinct. What connects them is a consistent way of understanding what surrounds an idea—and what must hold for it to move forward.
Where that inquiry leads.
Different vehicles. A connected direction.
Smarketing Media develops strategic architectures, intelligent systems, transformation programs, and Digital Authority Architecture™. Alma Endeavors takes a longer horizon. STRIVE advances learning and professional development. HumanOS™ explores growth without reducing people to metrics.
Thinking Through It turns toward the inner dimension of the same questions: judgment, identity, relationships, parenting, belief, and becoming.
The person behind it.
The questions are professional. They are also personal.
Alejandro is a single father by choice to twin boys. Parenthood has made questions of agency, responsibility, leadership, and the future more immediate—and easy answers less persuasive.
Writing, art, design, and technology shape how he approaches systems: usefulness matters, but so do coherence, form, and the experience of the people who must live inside what has been designed.
He is based in Mexico City and collaborates across Mexico and the United States.
No single title contains the whole. The through line is a sustained effort to understand what allows ideas, organizations, and people to become more capable without becoming less human.