A man smiling at night, standing outdoors near tables with candles.

My story …

I’m Alejandro — entrepreneur, writer, investor, and executive coach.

For more than three decades, I’ve been turning ideas into reality and helping companies grow. My journey began in Mexico, where I co-founded one of the country’s first dot-com ventures. Since then, I’ve launched and scaled businesses across sectors as diverse as renewable energy, finance, luxury, and—my favorite—education.

What connects it all is a deep curiosity about human behavior and a commitment to building things that move people forward. Whether it’s guiding executives through meaningful change, investing in ventures that create lasting value, or writing to explore how we live and lead, I’m driven by a single question: how can we grow into better versions of ourselves and build systems that make that growth possible—and sustainable?

If you’re here, you probably share that curiosity. I invite you to explore my weekly newsletter, Thinking Through It, where I unpack ideas at the intersection of philosophy, leadership, and everyday life.

And if you’re looking for deeper guidance—for yourself, your team, or your company—my coaching and advisory work is designed to help individuals and organizations unlock clarity, resilience, and lasting performance.

Learn more

My professional DNA,

and the essence of my process.

  • I’ve built my career on seeing what others miss—and daring to pursue it. Across industries, my focus has never been on quick wins, but on bold ideas, carefully executed, and given the time to last.

  • My education came through experience—risk, resilience, and lessons learned the hard way. What mattered wasn’t the degrees, but the curiosity to keep learning and the courage to bet on myself. Today, I share that approach as a coach and mentor, helping others think clearly and act with purpose.

  • I play the long game. From investing in tech to building social enterprises, I’m drawn to ideas that shift paradigms. At ALMA Capital, I back ventures where innovation meets impact—because the real return is a future worth building.

  • At the heart of every venture, every investment, and every story are people. For me, success isn’t measured only in numbers, but in the lives touched and the futures shaped. Coaching, writing, and fatherhood all remind me that business is ultimately about humanity—listening, empowering, and helping others grow into their best selves.

A stylized illustration of a tree with circuitry at the roots, symbolizing technology and nature integration.
Minimalist line drawing of an eye with a circular iris featuring horizontal pastel color segments in pink, blue, and beige.
An open book with ascending stairs inside it, representing the concept of knowledge or learning.

Let’s Connect

Whether you’re interested in coaching, exploring a collaboration, or continuing the conversation, I’d love to connect.

I work with leaders, teams, and ventures who want to grow with clarity and purpose—and I also welcome thoughtful business opportunities, investment pitches, and partnerships that align with innovation, impact, and conscious living.

To keep things focused, I’m not able to review unsolicited product or service offers.

Reach out — and let’s see what we can build together.